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Positioning Readiness Checklist.

A practical, five section tool to assess your growth strategy, partnerships, positioning and pipeline. Enter your email to download the PDF instantly.

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What's Inside

Five sections, twenty checkpoints

01 Market Positioning

  • We can articulate what we do in one sentence that a stranger would understand.
  • We know our top three competitors and how we differ.
  • Our ideal client profile is documented and specific.
  • Our messaging is consistent across website, proposals and conversations.

02 Growth Channels

  • We know which channels drive the majority of new revenue.
  • We can predict next quarter's pipeline within 20%.
  • We have at least one repeatable, scalable acquisition channel.
  • Our cost of acquisition is measured and acceptable.

03 Partnership Strategy

  • We have a defined list of 5 to 10 target partners.
  • We have a clear value proposition for what partners gain.
  • We track partnership activity and outcomes.
  • At least one partnership has generated revenue in the last 90 days.

04 Sales Pipeline

  • Our pipeline is documented and reviewed regularly.
  • We know our win rate and average deal size.
  • We have a defined sales process with clear stages.
  • We can identify where deals most often stall.

05 Execution Readiness

  • Our leadership team meets at least biweekly on growth priorities.
  • We have clear owners for each major initiative.
  • We review progress against a written plan monthly.
  • We have capacity to take on new growth work without breaking delivery.
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